About Us

Groove Garm started in the depths of the underground scene, where music isn't just heard, it's felt. In packed warehouses, intimate club nights, and those magical moments when the bass drops and time stops, I witnessed something extraordinary: strangers becoming family, individuals becoming a movement.

That's when it hit me. The underground isn't just about the music, it's about the people who live for it.

I saw ravers wearing generic festival gear that didn't represent their passion. I saw incredible DJs and producers pouring their souls into sets, only to struggle for recognition. I saw a community that deserved better, apparel that matched their energy, platforms that amplified their voices, and a brand that truly understood their world.

So I created Groove Garm.

Not just another fashion label. Groove Garm is a lifestyle movement born from the underground scenes of progressive house, house, and techno. Every design created captures the raw energy of a 4am set. Every collaboration we forge supports the artists who keep the scene alive. Every piece we make is built for the people who don't just listen to music, they live it.

From London's warehouse parties to Berlin's legendary clubs, from Detroit's techno heritage to Ibiza's sunset sessions, Groove Garm connects music lovers who understand that the beat isn't just a sound, it's a way of life.

This is Groove Garm. Made to Move. Built for the Underground. 

Samuel Bee

Producer, DJ, Clubber, Connector, Clothier