About Us

Where the beat brought us together. And now it’s bringing the world with us.

Groove Garm was born from a simple truth: two people met through a shared love of dance music, and everything changed. From late-night sets and dancefloors to deep conversations about rhythm, art, and culture, we realised something powerful. Music doesn’t just move people, it connects them.

That connection became our mission.

Groove Garm is more than just clubwear. We’re a fashion label and lifestyle movement rooted in the underground scenes of progressive house, house, and techno. We exist to celebrate the people who lose themselves in the music and find each other in the process.

We design apparel that fits the freedom of dance, bold, expressive, effortless. Built to move, made for the underground.

But we’re also here to give back to the scene that gave us everything. Through our events, livestreams, and special collaborations, we actively support emerging artists and underground DJs—offering them a platform to grow, be seen, and be heard.

We’re on a journey to connect clubbers, creators, and music lovers around the world. Whether you’re raving in London, dancing in Detroit, or vibing in Berlin, we’ve got you. We’re with you.

This is Groove Garm. Made to Move. Built for the Underground.